White Fox Viral Butter Yellow Dress by White Fox Boutique Pickle Dressgate: If you saw THAT dress as white your brain was working overtime The Infamous White and Gold Dress Turns 10 Today The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example I've been thinking about "the dress" for 10 years. Here's what I've learned. Here's why people saw the dress differently.