The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example Aetrex Victoria Ankle Boot with Arch Support Black Why Is The Dress White And Gold White And Gold Dress Black And Blue Perception White The white gold or blue black dress: The widely published original Download Scientific Diagram Black Dress With Ankle Boots Black Blue Yellow White Dress Black The Blue And White Dress Illusion Illusion Yellow Blue