The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example The White and Gold (No, Blue and Black!) Dress That Melted the Internet The New York Times How "The Dress" Became an Illusion Unlike Any Other Scientific American Lady Black Tie Celestial Gown Crystal & Glitter Embellished Gown Size 2 Light Blue And Gold Dress Shop on Pinterest Phoenix Dress Gold Annie's Ibiza Online