Phillip Morris International's Marlboro IQOS, a smokeless hybrid between analogs and electronic cigarettes. Stock Photo Adobe Stock To sell or not? Marlboro IQOS from Japan IQOS is a tobacco heating system. Thanks to sophisticated electronics, IQOS heats specially designed heated tobacco units up to 350C, without combustion, Unsmoke the world': Philip Morris urges U.K. government to ban cigarettes by 2030 National Post File:Philip Morris IQOS Hybrid Burnt out tobacco from IQOS Heet stick.jpg Wikimedia Commons Philip Morris Sees $1.2 Billion Gain in Smoking Substitutes Bloomberg 749 Marlboro Heet Royalty Free Images, Stock Photos & Pictures Shutterstock