Philip Morris is launching a brand new electronic cigarette called IQOS VEEV Stock Photo Alamy IQOS, Philip Morris's new heat not burn tobacco device, explained Vox Philip Morris International Announces U.S. FDA Reauthorization of IQOS as a Modified Risk Tobacco Product Vaping, cannabis and, yes, life insurance the Philip Morris and Altria merger talks are about more than cigarettes MarketWatch It's Not a Cigarette. It's Not a Vape. And It's Big in Japan. PMI's smoke free products PMI Philip Morris International