JUUL Ad Campaign Targets Adult Smokers, Penn LDI What is a Juul? We investigate the rise of the popular vape British GQ British GQ Vape companies borrow from Big Tobacco ad playbook Monitoring youth appealing advertising on social media for the e cigarette brand Lost Mary Chinese vaping giant flouting UK advertising rules on selling to children Vaping The Guardian Electronic cigarette marketers manipulate antitobacco advertisements to promote vaping Tobacco Control